LOUIS J L FULLAGAR

Louis is a veteran of the optical industry beginning his career as an apprentice optician back in 1984 in Melbourne, Australia. Since then he has managed multi-store optometry/retail practices, been involved in optician education and training at university level, run his own optical businesses and has worked for many years in the luxury wholesale market in the USA.

Over the last few years Louis has become well known for starting the Luxury Eyewear Forum website and Facebook group. This pioneering venture provides a meeting place for professionals involved in this unique sector of the eyewear market as well as advertising, careers, press and the latest news. 

Louis is well known for his social media activities over many years. His expertise in creating energizing and successful strategies such as the “Support Independent Eyewear” campaign are a testament to his skills in this area. He is also an experienced marketer having been a Marketing Manager for a large optometry company and, more recently, managing the event marketing for the LOFT Eyewear Shows in New York, Las Vegas and San Francisco. He also manages digital media for many luxury and boutique eyewear stores, labs and service providers in the eyewear industry across the USA. Louis also works as a freelance consultant to the industry in the areas of sales, training, marketing and distribution management.

A father of two, Louis is a keen follower of his children's various sporting activities, particularly swimming and soccer. As an avid photographer he can often be seen at events, camera in hand, poised to take a great action shot. His other passions include playing music, art, design, vintage motorcycles, speed skating and and his beloved Australian Football team, the Western Bulldogs.